Normally, you would assume that people each level requires more work and that is why some choose to do nothing. The book explores four types of action you can take: They see “ success as a duty, obligation, and responsibility”. This isn’t how successful people operate.

When you see success an option then you don’t commit fully and you let yourself off if you don’t achieve the level of success you would like. He says that “Treating success as an option is one of the major reasons why more people don’t create it for themselves – and why most people don’t even get close to living to their full potential”. Even when it comes to writing a blog post I always underestimate how long it will actually take. People often underestimate how much resources are really needed to complete a goal. He states you should “Assume that every project you attempt will take more time, money, energy, effort and people than you can imagine”. Even if you miss you will land amongst the stars!” However, to do 10 times more what you think, on a goal you already made 10 times bigger, sounds a little excessive. So why not set goals much higher than deem worthy from the beginning?” It is a classic example of “Shoot for the stars. He says “Any goal you set is going to be difficult to achieve, and you will inevitably be disappointed at some point along the way. His logic for setting goals that are bigger is logical. At the core, The 10X rule is that “ You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets”.

Grant describes The 10x Rule as “ the Holy Grail for those who desire success” and that it “ is a discipline”. It is quite a confident statement to say that a rule is the ONLY difference between success and failure, but Grant is definitely a confident man and the title sets the tone for the whole book. I spend a lot of my time reading about success, so when I came across The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I immediately added the book to my to-read pile.

Summary of the 10x rule